DiscoverEcommerce Coffee Break - Helping You Become A Smarter Online SellerShopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)
Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

Update: 2024-08-28
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Description

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. 

Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement. 

Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business. 

Topics discussed in this episode:  

  • Why mobile responsiveness is crucial for email marketing success in DTC brands 
  • How to structure emails for optimal readability on mobile devices 
  • What common mistakes DTC brands make with their email marketing strategies 
  • How to create clear and effective call-to-actions (CTAs) in marketing emails 
  • Why the frequency of email sends should increase as your business grows 
  • What optimal email sending frequencies are for different business revenue levels 
  • How to effectively use pop-ups to build your email list without annoying customers 


Links & Resources 

Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil


Get access to more free resources by visiting the show notes at
https://t.ly/T4rjK 

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


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Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

Sergey Sapelnyk